Wayfinding Design

At the heart of a good wayfinding design is about delivering a better experience by aiding navigation and orientation for all customers – getting lost is an immediate detraction from the experience.

Wayfinding design has to work with architecture, landscape, digital information, landmarks & other visual cues such as lighting, interaction with staff and other people all as a cohesive, well planned system. Our output is a carefully crafted solution that works harmoniously with the visual language of your brand but delivers the functional need for the user. Wayfinding is much more than just signs.


Wayfinding research

Deep Research

Our wayfinding systems support people movement and navigation through an investment in research into user behaviour, psychology and navigational needs.

Wayfinding strategy for York

Scope beyond Strategy

We focus on more than just strategy, we make wider considerations around human behaviour, commercial drivers and holistic experience.


Concept Design

The visual language and story of your brand will be expressed through your wayfinding system, developed alongside your branding agency or independently.

IF Back Visual Luton

Detailed Design

Wayfinding design has to tell your story of your space. Our full graphic design service includes signage, mapping, pictograms and typeface.

Digital Wayfinding


Running trials and testing the usability of concepts (UX) with your end users leaves you with a robust design solution that can be taken into development

National Maritime Museum Greenwich wayfinding


You get independent advice. We work with several trusted manufacturers on material selection, industrial design, production and install to get the right solution for you.

Our Work