The Multi-Platform Museum: a Planning Toolkit for 2021

To coincide with International Museum Day and museums reopening in the UK this week, CCD Design and Smartify have created a 2021 Planning Toolkit for the Culture & Heritage sector.

With many venues still facing an uncertain future, this toolkit takes a design-led approach to exploring audience needs for future remote & on-site experiences how the sector can galvanise, diversify and grow in 2021 and beyond.

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Featuring interviews and perspectives from industry leaders including Bolanle Tajudeen, Chris Condron, Emily Rose Yates, Lucinda Blaser & Ian Barham, this whitepaper looks across many of the touchpoints that museums will need to consider, with video interviews with industry experts on key topics such as:

  • Inclusion and accessibility as a good business model featuring CCD’s Head of Accessibility Emily Yates
  • Interactive exhibit design that eliminates barriers for under-served audiences
  • Mobile technology as an integral part of the visitor experience
  • Museum e-commerce with a consumer needs approach

About Smartify:

Smartify is the world’s most downloaded museum app with over 1.3 Million registered users and a 4.7-star rating on the app stores. Partners include London’s National Gallery, Smithsonian National Portrait Gallery and National Galleries of Scotland. The app has won three Webby Awards; the 2018 GLOMO for Most Innovative App at the Mobile World Congress; and the 2019 UN Award for Culture and Tourism.

Enquiries: info@smartify.org.uk

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Oliver Bennett-Coles

Oliver has over 15 years worth of global marketing experience, managing marketing and new business teams in advertising, media, brand strategy and fast-growth software companies.

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