The Multi-Platform Museum: a Planning Toolkit for 2021

To coincide with International Museum Day and museums reopening in the UK this week, CCD Design and Smartify have created a 2021 Planning Toolkit for the Culture & Heritage sector.

With many venues still facing an uncertain future, this toolkit takes a design-led approach to exploring audience needs for future remote & on-site experiences how the sector can galvanise, diversify and grow in 2021 and beyond.


Featuring interviews and perspectives from industry leaders including Bolanle Tajudeen, Chris Condron, Emily Rose Yates, Lucinda Blaser & Ian Barham, this whitepaper looks across many of the touchpoints that museums will need to consider, with video interviews with industry experts on key topics such as:

  • Inclusion and accessibility as a good business model featuring CCD’s Head of Accessibility Emily Yates
  • Interactive exhibit design that eliminates barriers for under-served audiences
  • Mobile technology as an integral part of the visitor experience
  • Museum e-commerce with a consumer needs approach

About Smartify:

Smartify is the world’s most downloaded museum app with over 1.3 Million registered users and a 4.7-star rating on the app stores. Partners include London’s National Gallery, Smithsonian National Portrait Gallery and National Galleries of Scotland. The app has won three Webby Awards; the 2018 GLOMO for Most Innovative App at the Mobile World Congress; and the 2019 UN Award for Culture and Tourism.



Oliver Bennett-Coles

Oliver has over 15 years worth of global marketing experience, managing marketing and new business teams in advertising, media, brand strategy and fast-growth software companies.

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