Interaction design awards…and the Spotify Box

The winners of the 2012 Interaction Design Awards have been announced –

We really like the Out of the Box winner (  Its become all to easy to assume that the modern smartphones are all so intuitive that we don’t need help to use them.  Maybe they are for the younger generation (my kids have no problems at all!) but for older users the change in their mental model of how it works is more problematic.

But our winner goes to the Spotify Box (  The concept is fantastic – a really simple way of listening to playlists without needing your laptop or mobile device; we loved such a fun way of getting back to the mix tapes of old!  It’s also a nice cool piece of industrial design if you needed any other reason to love it.  Please someone put this into production!

Spotify box from Jordi Parra on Vimeo.



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