The existing wayfinding design had been in place since the restoration so it pre-dated the recent RMG brand identity. Our brief was to review the pedestrian flow, rethink the strategy and bring the design of the scheme in-line with the new brand identity.
Delighted to be able to work with the team at RMG again on such a prestigious project, we began our research and strategy stage. As we did at NMM, we conducted ethnographic research by observing visitors and asking questions about their experience. Interestingly, we observed some people walking the wrong way around the ship (according to the interpretation strategy) yet they still enjoyed their visit.