Design Sprint: Encouraging cultural donations

The intent of the sprint was to explore how we can make donations fun and engaging for visitors, in turn increasing the rate of donation and generating more income for cultural and heritage venues. 

The UK is fast-becoming a cashless society, which is integral to the donation problem challenge. More than half of all UK transactions per day up to £30 now made using ‘touch and go’ technology. A benchmark example is the Natural History Museum, which had a 22% increase in donations from introducing contactless methods.

We used the Design Sprint method from AJ&Smart to generate ideas and enable rapid prototyping of our concept. We enjoyed the process so much we’ve created an infographic about our Design Sprint journey.


Stephanie Clarke

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