#AMRaware – AMR Competition Concept
The Information Design and Architecture in Persuasive Pharmacy Spaces (IDAPPS) along with Day Lewis Pharmacy hosted a competition to raise awareness of anti-microbial resistance (AMR) to antibiotics. The ultimate goal was to design an intervention that could be hosted in pharmacy space, and the winning prototype will be installed in a Day Lewis pharmacy in Woodley, Reading.
The competition called for a mix of CCD’s multidisciplinary skillset – information design, environmental design, human factors and ergonomics, whilst we partnered with a pharmacist to bring specialist knowledge of the pharmacy environment.
We’ve got exciting plans for our concept – watch this space!
User workshops at the IDAPPS Ideas Lab
The concept – Be #AMRaware
Our concept could be rolled out in a number of ways to accommodate all pharmacies and spaces, large and small.
We designed an informative poster to educate the options for patients on four common conditions, showing that a visit to the doctor, and antibiotics, are a last resort. We visualised a digital interface that took patients on a journey and communicated the dangers of AMR and taking unnecessary antibiotics.
IDAPPS has this to say about CCD’s involvement in the project:
“CCD’s excellent proposal positioned pharmacy space at the centre of the health management system, portraying the pharmacist as a trustworthy, respected individual with a remit to provide reliable health information to their community.
We very much enjoyed working with the team from CCD at our Ideas Lab; they made a great contribution to the IDAPPS project“.