Tag: wayfinding


Behaviour in crowds and paying attention

Behaviour in crowds and paying attention

Part of what influences our experience of places like airports is how those around us behave. Of course it’s not always positive as far as our own perception goes – a recent piece on-line highlighted the 12 most annoying things other passengers do – http://goo.gl/rRIi6v  We’ve probably all experienced most of these (and been guilty of some of them too!).  However we’ve pointed the link to...

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Human Behaviour and Innovation

There was a great feature published on the Design Council website recently about the potential for behavioural design to join up research and practice and to be used to have real impact on a range of social issues. It recognised that many of the issues faced are governed by human behaviour.  Therefore understanding that behaviour better must be key to finding solutions.  In particular linking...

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Is the ticket dead?

Is the ticket dead?

The news that London Underground are to close ticket offices (www.bbc.co.uk/news/uk-england-london-25025888) is set to change the nature of the “ticket” and the interaction between operator and customer. The days of the little bit of paper clutched in our hands are clearly numbered.  Tickets moving onto our smart mobile devices creates a range of opportunities to enhance the passenger experience by offering a more joined-up, journey-orientated...

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Wayfinding tech – does it help?

Wayfinding tech – does it help?

There have been a number of technology solutions emerging with the potential to support wayfinding. For indoor environments there is a move to more dynamic signage that offers the potential to adapt the message as necessary.  A new product suggests we might also be able to do it with the floor soon – www.stuff.tv/philips/led-carpets-could-banish-boring-floors-good/news.  The product uses LEDs in the carpet to be able to show...

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Share your poor wayfinding experiences with us

Share your poor wayfinding experiences with us

When spaces like airports are well laid out and we are helped at every turn by things like useful and informative signage we hardly notice it.  When we are let down, for example, the signs suddenly stop mentioning where we want to go at a critical decision point, we feel annoyed, stressed, etc. Our work as designers obviously aims to provide the best experience possible...

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The power of the crowd in wayfinding

The power of the crowd in wayfinding

In developing wayfinding strategy, we invest time in understanding individual users of a space and what their mental model might be and what their own particular motivations and goals could be. This interesting article reminded us not to forget the power of crowds on how people navigate an environment. We look a lot in wayfinding at decision points and how individuals make their decisions at these...

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How do we think about navigating? The link to wayfinding strategy…

How do we think about navigating? The link to wayfinding strategy…

At the core of a good wayfinding strategy is a good understanding of the various mental models users might hold of the space and how this will impact their navigation. That mental model is often influenced by different representations of the place or space. The classic example is the London tube map which famously distorts the layout of London.  On the Gizmodo site, London has...

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The role of choice in influencing behaviour

The role of choice in influencing behaviour

In designing physical spaces like stations, airports, hospitals and stadia we are always interested in how we can get people to go where we want them to. We need them to know where they are going, to have their ticket ready, etc. But the fact is we know, as human factors experts, that it is difficult to stop people doing what they want to do....

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Signage for me – personal navigation

Signage for me – personal navigation

A design firm in the US has produced a new signage product called Points which is connected to the internet and is a dynamic and flexible display.  It can take data from various sources including social media and then change the sign display and the direction it is pointing in response. On the surface this seems like a bit of fun.  At the moment you...

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The reality of wayfinding in railway stations

The reality of wayfinding in railway stations

Nice little blog that sums up the wayfinding experience of many in stations and how then the customer service has to rescue the situation (or sometimes fails to do so).  Most wayfinding mistakes result in annoyance or stress…but others have more significant consequences http://wendyhome.com/2013/04/18/4-hour-detour/



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