Tag: wayfinding
Using temporary wayfinding to improve experience during construction work
Over the past years there has been significant investment in our transport infrastructure, especially in the railways. Whilst this gives passengers the promise of an improved journey tomorrow, the consequence is that for many of us, at least some part of our journey will be disrupted by on-going construction works. This means the value gained from a positive passenger experience is deferred unless attention is...
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How wayfinding can support security at major events
We will be talking about how good wayfinding can support security at major events, as well as enhance spectator experience, at the Security Expo 2016 this November. We are part of the Major Events conference at Olympia London. Based on the experience of our Head of Wayfinding, Chris Girling, from his work at LOCOG on the 2012 Olympic & Paralympic games, we will talk about how...
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Science & Psychology of Wayfinding
You would hope that no one would give a brief for the creation of a wayfinding scheme that says, “We’d like it to be quite good”, or one that says “We’d like it to look good, but it doesn’t have to do its job.” Yet, too often, wayfinding schemes are created that, whilst the signage looks attractive, do not take into account the needs of...
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Wayfinding for a Conscious City
Our environment provides us with different levels of information that facilitate and enable our orientation and navigational skills. This information is formed of visual cues (what the environment presents to us) and it is blended with mental cues (what we form in our mind based on what we see and in our memories). David Lynch, in his book The Image of the City (1960) calls...
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