Tag: UX


iBeacons – should we be pushing or pulling content?

iBeacons – should we be pushing or pulling content?

iBeacons are causing quite a stir at the moment with a flurry of major companies, including airlines, retail giants and arts venues running trials and pilot schemes trying to work out how they can be employed, the benefits they may bring and how consumers react to the geo-position enabled devices. The key battleground, as we see it, is the contest between enabling customers to pull...

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The future of self-service & customer experience

The future of self-service & customer experience

There was news last month that some supermarkets are reviewing the use of self-service checkouts. Research has suggested that they do not save time for customers and that they maybe contributing to an increase in theft. There had previously been an expectation that we would see increasing amounts of self-service in supermarkets because they save on staff costs and were expected to reduce queue lengths....

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Good usability & design in changing home heating behaviour

Good usability & design in changing home heating behaviour

Seeing the new Phillipe Starke designed thermostat (http://www.stuff.tv/netatmos-philippe-starck-designed-thermostat-simply-beautiful/news) made us think about the role of good usability and design in changing behaviour. There are lots of factors in play in ensuring we heat our homes efficiently – good insulation etc.  But often ignored is the often poor usability of the thermostat and control devices that come with our heating systems. The lack of good usability...

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