Tag: user needs



User led, centered or focused?

All designers talk about the need to understand users as part of the design process…indeed we often talk about “putting users at the heart of everything we do”.  But there is a clear distinction between being led by users (and what they think they want) and understanding what they need and developing new solutions around this. There is a view amongst some in the design...

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The role of choice in influencing behaviour

The role of choice in influencing behaviour

In designing physical spaces like stations, airports, hospitals and stadia we are always interested in how we can get people to go where we want them to. We need them to know where they are going, to have their ticket ready, etc. But the fact is we know, as human factors experts, that it is difficult to stop people doing what they want to do....

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Influencing modal shift in transport systems

Influencing modal shift in transport systems

Sometimes to get people to make different choices about how they travel you have to make things easy for passengers.  This usually means think about transport in a connected way and looking at what people need and want and what might be barriers. So great example here from Germany.  Cyclists often use another mode of transport as part of their journey – interaction with trams...

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People Shaped Innovation

A good friend of CCD, Matt Marsh from Firsthand Experience, gave this talk to a TEDx event recently and we wanted to share it. Its an interesting discussion about innovation and the early insight of human-centered approaches.  Matt’s point about understanding people’s needs and wants as an early part of the design process is really interesting.  He highlights a number of failures that might have...

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What does “ergonomics” mean for designing work spaces & buildings?

At CCD, most of our work is the application of ergonomics/human factors to the design of the built environment; in particular to control centres. But the use of the term “ergonomics” often brings confusion and misunderstanding about what we actually do and the value that it brings to projects. This seems to be largely due to the strengthening association of the term ergonomics with office...

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Legible London delivers user focused design

Legible London delivers user focused design

Walking around London is being transformed by a wonderful piece of user-focused design (from Applied Information Group).  The two features of Legible London that really work for us are firstly the orientation of the maps to the direction you are facing.  This is different from the traditional orientation of having north at the top but makes so much more sense when walking. The second element...

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What about “standing seats” in transport?

What about “standing seats” in transport?

All transport systems seem to be suffering from capacity and overcrowding posing the question of how can we fit more people  on the train, plane, etc? Perhaps as its usual PR-approach Ryanair have suggested that standing seats might be a way forwards.  This article on the BBC website lines a number of people up to shoot the idea down as far as aviation is concerned...

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Simple, good design solutions can deliver user adoption – #264: The electric scooter

Simple, good design solutions can deliver user adoption – #264: The electric scooter

Often it is getting the small but critical details right in good design that makes the difference to whether users accept and take-up a new technology or product or don’t. Take electric scooters as an example.  This should be a really successful product – cheap to run, environmentally friendly, etc should enable the electric scooter to steal market share from its petrol brother.  But so...

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