Tag: user experience



What is “Passenger Experience”?

Passenger experience has become a hot topic in public transport especially for airports.  Major airports are putting it at the centre of their thinking – for example, the mission statement for Heathrow Airport is making every journey better.  But what does it actually mean? Is it more than the latest bandwagon for every vendor of products and services to jump onto claiming that their product...

Read More


Keeping the trust of the user

Keeping the trust of the user

There was an article this week on the BBC Magazine webpage about whether or not pressing the button at pedestrian crossings actually does anything.  Interestingly the answers was “not always”.  It seems there are a number of types of crossing, especially at junctions, where the green man  is just part of the natural cycle of the lights and the timings are not impacted by pressing...

Read More


The role of choice in influencing behaviour

The role of choice in influencing behaviour

In designing physical spaces like stations, airports, hospitals and stadia we are always interested in how we can get people to go where we want them to. We need them to know where they are going, to have their ticket ready, etc. But the fact is we know, as human factors experts, that it is difficult to stop people doing what they want to do....

Read More


Feelings over function?

Feelings over function?

As user-centered designers, we value the functionality of something highly: it has to deliver on being useful and understandable.  We know that we need also to value the aesthetic and its contribution to our feelings of well-being.  But perhaps sometimes it is harder to tap into those other little parts of the experience of using a product or moving through an environment. On the BBC...

Read More


Influencing modal shift in transport systems

Influencing modal shift in transport systems

Sometimes to get people to make different choices about how they travel you have to make things easy for passengers.  This usually means think about transport in a connected way and looking at what people need and want and what might be barriers. So great example here from Germany.  Cyclists often use another mode of transport as part of their journey – interaction with trams...

Read More


Impact of digital mapping on wayfinding

Impact of digital mapping on wayfinding

An interesting article in the New Scientist recently highlighted some of the emerging trends in digital mapping and how our experience of navigating spaces and environments is changing.  What does this mean for traditional methods of providing navigational information? The way in which we find our way is changing.  The coverage of mapping information from Google, Apple, Bing and others is getting increasingly comprehensive.  The...

Read More


The Olympics and designing for the visitor experience

The Olympics and designing for the visitor experience

Visiting the Olympic Park and other venues for the Olympics and the Paralympics, a clear winner was how brilliantly managed they have been from the visitor perspective.  What lessons might be learned for airports, railway stations or other public spaces? The main pitfall that was avoided was long queues.  There was much in the press before the games about the likelihood of long queues at venues (and...

Read More


King's Cross Station

Railway stations as a destination

At the recent Railway Terminal Conference in Vienna, the focus was on what can railway stations learn from airports and how can the passenger experience be enhanced?  It is clear that railway stations, at least the mainline stations, have come a long way from being the dirty, unattractive places of years ago.  With the opening of St Pancras International and the new King’s Cross concourse...

Read More



Virtual store in Korea

Tesco have been trialling a virtual store in Korea which are an interesting reflection on how to fill potential time gaps in the customer’s day and provide something closer to the experience of being in a supermarket and seeing the products you are buying.  Posters of stocked shelves are displayed and you scan the item you want with your smartphone, it is added to your...

Read More


The end of menus?

The end of menus?

Ever since the graphical interface evolved we have used drop down menus as a principal means to organisation and find commands we want to use.  But last week the developers of the Ubuntu OS announced that they are making the move away from menus to a “heads up” interface where typed commands or voice are used. Rather than hunting through menus, users can type the...

Read More



Page 4 of 6« First...23456