Tag: user centered design


What is intuitive design…part 2

What is intuitive design…part 2

In part 1 of this blog on intuitive design we discussed how perceptions and experience vary so much between individuals.  The role of human factors in the design process is critical in trying to understand this variability.  This is especially true in the design of products like medical devices. In this second part, we explore some of the details around psychology and behaviour and how...

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What is intuitive design?

What is intuitive design?

If a user describes a product or system as intuitive it is among the highest praise they can offer. Given this, it’s reasonable to ask what it means to be intuitive. It seems nobody really knows. Ironically, people’s definition of intuitive is, well, intuitive, as they struggle to define the term in a specific, meaningful way. A dictionary definition: Intuitive is when users understand behaviour...

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User led, centered or focused?

All designers talk about the need to understand users as part of the design process…indeed we often talk about “putting users at the heart of everything we do”.  But there is a clear distinction between being led by users (and what they think they want) and understanding what they need and developing new solutions around this. There is a view amongst some in the design...

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