Tag: usability


What is intuitive design?

What is intuitive design?

If a user describes a product or system as intuitive it is among the highest praise they can offer. Given this, it’s reasonable to ask what it means to be intuitive. It seems nobody really knows. Ironically, people’s definition of intuitive is, well, intuitive, as they struggle to define the term in a specific, meaningful way. A dictionary definition: Intuitive is when users understand behaviour...

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iBeacons – should we be pushing or pulling content?

iBeacons – should we be pushing or pulling content?

iBeacons are causing quite a stir at the moment with a flurry of major companies, including airlines, retail giants and arts venues running trials and pilot schemes trying to work out how they can be employed, the benefits they may bring and how consumers react to the geo-position enabled devices. The key battleground, as we see it, is the contest between enabling customers to pull...

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Good usability & design in changing home heating behaviour

Good usability & design in changing home heating behaviour

Seeing the new Phillipe Starke designed thermostat (http://www.stuff.tv/netatmos-philippe-starck-designed-thermostat-simply-beautiful/news) made us think about the role of good usability and design in changing behaviour. There are lots of factors in play in ensuring we heat our homes efficiently – good insulation etc.  But often ignored is the often poor usability of the thermostat and control devices that come with our heating systems. The lack of good usability...

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