Tag: transport


Human Factors in Intelligent Mobility & Mobility-as-a-Service

09

Dec 2016

Human Factors in Intelligent Mobility & Mobility-as-a-Service

CCD’s David Watts recently spoke at the Midlands Intelligent Mobility Conference about the role of human factors, experience & service design in looking at future transport systems including Mobility as a Service (MasS). David talked in a session around user-centered approaches and MaaS.  His talk outlined the value of starting with thinking about the passenger, the context of use, the emotional and functional experience and...

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29

Jun 2016

CCD helps Hovertravel create the world’s most passenger – centric hovercraft

Hovertravel’s new craft, the Solent Flyer and Island Flyer, have been created using the expertise of design and human factors consultancy CCD to ensure that passengers are at the heart of the finished design.  The results of CCD’s strategy have assisted Hovertravel to improve its passenger experience. Additionally, CCD reviewed the end to end passenger journey by looking at all passenger touchpoints from online ticket...

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Brand, service, experience & expectations – an airport car parking illustration

20

Oct 2015

Brand, service, experience & expectations – an airport car parking illustration

In delivering any service all the elements have to line up and work together in a consistent and coherent way.  This is even more important when delivering a value-add service that the customer is paying extra for – paying more will generate different expectations and if any of the parts fail to live up to that expectation then the dent on the experience is likely to...

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iBeacons helping the visually impaired to navigate

06

Mar 2015

iBeacons helping the visually impaired to navigate

In an earlier blog we talked about some of the uses of iBeacon technology.  In this piece from the BBC, TfL are trialling their use in combination with a smartphone app to provide accurate walking instructions to the visually impaired. View the video > http://www.bbc.co.uk/news/health-31757593 When we did our research work for Guide Dogs for the Blind, this kind of application was clearly something that would...

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CCD’s work on Passenger Behaviour at London Bridge Station in Wired

10

Nov 2014

CCD’s work on Passenger Behaviour at London Bridge Station in Wired

Our work on Passenger Behaviour at London Bridge Station has been featured in Wired Magazine. The article focuses on how our research on passenger behaviour has informed the wayfinding design with insights into passenger movements and decision points. You can read the article here >>>> Our work was informed by the pedestrian flow models, which highlights where crowding and bottlenecks occur the most. “London Bridge is the first UK...

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27

Jun 2014

Joined up journeys

One of the advantages that the car has over public transport is that it takes the passenger from A – B, door to- door, no changes, no hassle. So as well as being the ultimate consumer product, it is also convenient and easy. But with the costs of motoring rising, and roads becoming more congested, the car is losing much of its shine. Urban planners...

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