Human Factors in Intelligent Mobility & Mobility-as-a-Service

CCD’s David Watts recently spoke at the Midlands Intelligent Mobility Conference about the role of human factors, experience & service design in looking at future transport systems including Mobility as a Service (MasS). David talked in a session around user-centered approaches and MaaS.  His talk outlined the value of starting with thinking about the passenger, the context of use, the emotional and functional experience and...

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