Tag: service design


The Sleeper Train

The Sleeper Train

The news that First Great Western’s franchise renewal has included offering more sleeper services coincided with a piece on Radio 4’s Saturday Live this weekend on the London to Penzance sleeper train. It was a great reminder of what a wonderful experience the sleeper train it and how it captures the romance of travel in a way in which only rail travel can do. What...

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Why do rail companies make us feel like cheats?

Why do rail companies make us feel like cheats?

We understand that railway companies are commercial enterprises and that they need to make sure people travelling on the trains are paying for that right.  But why do they have to make us all feel like potential fare dodgers?  Ticket barriers everywhere inconvenience us (more queues, tickets that then don’t work, etc); staff on trains are now “Revenue Protection Officers” there to police us and...

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Future of mobility and customer service

Following on from some of our previous posts on customer service and service design, an interesting article from the President of Hertz International on the BBC website on the future of mobility. The interesting point is his view that technology is changing the way we view and access transport.  Individual car ownership is being challenged with many more options available.  He points out that transport...

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The Olympics and designing for the visitor experience

The Olympics and designing for the visitor experience

Visiting the Olympic Park and other venues for the Olympics and the Paralympics, a clear winner was how brilliantly managed they have been from the visitor perspective.  What lessons might be learned for airports, railway stations or other public spaces? The main pitfall that was avoided was long queues.  There was much in the press before the games about the likelihood of long queues at venues (and...

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A virtual day in court – design thinking

For an insight into how design thinking and in particular, the importance of considering the human factor in design, have a read of this report from the RSA in to the use of video conferencing technology in courts. It makes the point that the technological solution is there but most people have recognised that just implementing a technology solution will fail as there are a...

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