Tag: service design


Lead Service Designer: Job Opportunity at CCD

02

Feb 2018

Lead Service Designer: Job Opportunity at CCD

We’re looking for someone to build and grow service design at CCD.  You need to bring deep experience in delivering service design projects across a range of clients and sectors.  We want someone who’s developed services and seen the implementation across digital, physical and organisational design.  You need to bring a good toolkit of methods and techniques and be able to demonstrate having used them...

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CCD talking about designing for users at Mobility as a Service (MaaS) conference

09

Jan 2017

CCD talking about designing for users at Mobility as a Service (MaaS) conference

Mobility as a Service (MaaS) is seen by many as the next area of revolution in the transport sector. A recent report from the Transport Systems Catapult sees it as the next big change in how we travel.  On 31st January, IMPART are running a one day conference to discuss the topic with the focus on “designing with users at the centre of the proposition”....

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Human Factors in Intelligent Mobility & Mobility-as-a-Service

09

Dec 2016

Human Factors in Intelligent Mobility & Mobility-as-a-Service

CCD’s David Watts recently spoke at the Midlands Intelligent Mobility Conference about the role of human factors, experience & service design in looking at future transport systems including Mobility as a Service (MasS). David talked in a session around user-centered approaches and MaaS.  His talk outlined the value of starting with thinking about the passenger, the context of use, the emotional and functional experience and...

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Service Design Conference Reflections

06

Jul 2016

Service Design Conference Reflections

We went to the UK Service Design Network conference in London last week eager to hear about the latest innovations in service design and experience design. There were some great talks on work done with TfL, RBS and Virgin Media along with programmes running within the Government Digital Service and Policy Lab. Various thoughts struck us including… …how a measure of success is around independent use...

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Brand, service, experience & expectations – an airport car parking illustration

20

Oct 2015

Brand, service, experience & expectations – an airport car parking illustration

In delivering any service all the elements have to line up and work together in a consistent and coherent way.  This is even more important when delivering a value-add service that the customer is paying extra for – paying more will generate different expectations and if any of the parts fail to live up to that expectation then the dent on the experience is likely to...

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23

Oct 2014

Better workspaces help drive better customer service

The recent UK Customer Service Institute survey showed that, across all sectors, levels of customer satisfaction have fallen in recent years.  The economic situation is of course playing a part and this is potentially driving some organisations, as the economy recovers, to push for winning new customers at the expense of focusing on serving existing customers.  Consumer expectations are also going upwards, they are more likely to...

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The future of self-service & customer experience

19

Mar 2014

The future of self-service & customer experience

There was news last month that some supermarkets are reviewing the use of self-service checkouts. Research has suggested that they do not save time for customers and that they maybe contributing to an increase in theft. There had previously been an expectation that we would see increasing amounts of self-service in supermarkets because they save on staff costs and were expected to reduce queue lengths....

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Is the ticket dead?

25

Nov 2013

Is the ticket dead?

The news that London Underground are to close ticket offices (www.bbc.co.uk/news/uk-england-london-25025888) is set to change the nature of the “ticket” and the interaction between operator and customer. The days of the little bit of paper clutched in our hands are clearly numbered.  Tickets moving onto our smart mobile devices creates a range of opportunities to enhance the passenger experience by offering a more joined-up, journey-orientated...

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