Tag: science


Science & Psychology of Wayfinding

Science & Psychology of Wayfinding

You would hope that no one would give a brief for the creation of a wayfinding scheme that says, “We’d like it to be quite good”, or one that says “We’d like it to look good, but it doesn’t have to do its job.”  Yet, too often, wayfinding schemes are created that, whilst the signage looks attractive, do not take into account the needs of...

Read More


CCD talking about psychology of wayfinding

CCD talking about psychology of wayfinding

David Watts will be doing a seminar on the science and psychology of wayfinding at the Sign & Digital UK event in April. The event, held in Birmingham at the NEC on 19-21st April, is one of the major signage events in the UK. David’s talk will be part of a seminar session on innovation in wayfinding & directional signage.  The talk will be covering...

Read More