Tag: rail


CCD’s work on Passenger Behaviour at London Bridge Station in Wired

CCD’s work on Passenger Behaviour at London Bridge Station in Wired

Our work on Passenger Behaviour at London Bridge Station has been featured in Wired Magazine. The article focuses on how our research on passenger behaviour has informed the wayfinding design with insights into passenger movements and decision points. You can read the article here >>>> Our work was informed by the pedestrian flow models, which highlights where crowding and bottlenecks occur the most. “London Bridge is the first UK...

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Joined up journeys

One of the advantages that the car has over public transport is that it takes the passenger from A – B, door to- door, no changes, no hassle. So as well as being the ultimate consumer product, it is also convenient and easy. But with the costs of motoring rising, and roads becoming more congested, the car is losing much of its shine. Urban planners...

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Is the ticket dead?

Is the ticket dead?

The news that London Underground are to close ticket offices (www.bbc.co.uk/news/uk-england-london-25025888) is set to change the nature of the “ticket” and the interaction between operator and customer. The days of the little bit of paper clutched in our hands are clearly numbered.  Tickets moving onto our smart mobile devices creates a range of opportunities to enhance the passenger experience by offering a more joined-up, journey-orientated...

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Influencing modal shift in transport systems

Influencing modal shift in transport systems

Sometimes to get people to make different choices about how they travel you have to make things easy for passengers.  This usually means think about transport in a connected way and looking at what people need and want and what might be barriers. So great example here from Germany.  Cyclists often use another mode of transport as part of their journey – interaction with trams...

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Announcements – useful or annoying?

Announcements – useful or annoying?

On all public transport systems we are generally bombarded by verbal announcements, many pre-recorded.  Some are useful – “the next train from platform 6 is the …” but most are just noise – don’t run when its wet, keep your belongings with you, etc. It is similar to how our visual field is assailed by signs and information.  Again we have to look for those...

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Why do rail companies make us feel like cheats?

Why do rail companies make us feel like cheats?

We understand that railway companies are commercial enterprises and that they need to make sure people travelling on the trains are paying for that right.  But why do they have to make us all feel like potential fare dodgers?  Ticket barriers everywhere inconvenience us (more queues, tickets that then don’t work, etc); staff on trains are now “Revenue Protection Officers” there to police us and...

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