Tag: psychology


Science & Psychology of Wayfinding

Science & Psychology of Wayfinding

You would hope that no one would give a brief for the creation of a wayfinding scheme that says, “We’d like it to be quite good”, or one that says “We’d like it to look good, but it doesn’t have to do its job.”  Yet, too often, wayfinding schemes are created that, whilst the signage looks attractive, do not take into account the needs of...

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Whiteboard areas in CERN's design office

Psychology of Collaboration – a talk from Herman Miller

Last night the CCD team attended a talk at Herman Miller on the Psychology of Collaboration as part of Clerkenwell Design Week.  The talk was based on research Herman Miller commissioned with Nigel Oseland. There was some interesting evidence on how poor many people see their workspace as supporting the work they are trying to do – around half of people think their workspaces is...

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CCD talking about psychology of wayfinding

CCD talking about psychology of wayfinding

David Watts will be doing a seminar on the science and psychology of wayfinding at the Sign & Digital UK event in April. The event, held in Birmingham at the NEC on 19-21st April, is one of the major signage events in the UK. David’s talk will be part of a seminar session on innovation in wayfinding & directional signage.  The talk will be covering...

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What is intuitive design?

What is intuitive design?

If a user describes a product or system as intuitive it is among the highest praise they can offer. Given this, it’s reasonable to ask what it means to be intuitive. It seems nobody really knows. Ironically, people’s definition of intuitive is, well, intuitive, as they struggle to define the term in a specific, meaningful way. A dictionary definition: Intuitive is when users understand behaviour...

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