Tag: passenger


Making air travel even more unpleasant?

Making air travel even more unpleasant?

Over recent years, air travel has become a less and less enjoyable passenger experience.  Notably the increase in security at airports has meant queues and hassle; budget airlines have given us low cost but the pay off is a scramble to get a seat, paying for loads of extras, etc. Now it seems that the industry is making moves to make it even less comfortable...

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How human factors can improve train interiors

How human factors can improve train interiors

As the railway industry becomes more focused on the passenger, the role of human factors in producing good design that delivers what the passenger wants is becoming more important. In this article in the International Railway Journal this month, our very own Mike Stearn highlights the areas in which improvements can be made.  This starts with understanding the different kinds of passengers travelling on the...

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What about “standing seats” in transport?

What about “standing seats” in transport?

All transport systems seem to be suffering from capacity and overcrowding posing the question of how can we fit more people  on the train, plane, etc? Perhaps as its usual PR-approach Ryanair have suggested that standing seats might be a way forwards.  This article on the BBC website lines a number of people up to shoot the idea down as far as aviation is concerned...

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Understanding how the train service operates

Much of the human factors work we do in the transport industry is, in the end, about making the train service more passenger and therefore customer focused. Criticising the railways in the UK for being too inward focused on how they operate has often been too easy. One example of this is in how train operating companies explain to the passengers what is happening when...

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Using displays to support passenger wayfinding

Using displays to support passenger wayfinding

We thought this advert was a great example of the conflict between passenger needs and the more commercial demands of an airport or other transport interchange. The copy suggests how the display technology is perfect for helping passengers navigate the airport and have a great experience…yet the image is showing how the displays can be used to advertise retail or other commercial opportunities. It would...

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