Tag: mobility


CCD talking about designing for users at Mobility as a Service (MaaS) conference

CCD talking about designing for users at Mobility as a Service (MaaS) conference

Mobility as a Service (MaaS) is seen by many as the next area of revolution in the transport sector. A recent report from the Transport Systems Catapult sees it as the next big change in how we travel.  On 31st January, IMPART are running a one day conference to discuss the topic with the focus on “designing with users at the centre of the proposition”....

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Human Factors in Intelligent Mobility & Mobility-as-a-Service

Human Factors in Intelligent Mobility & Mobility-as-a-Service

CCD’s David Watts recently spoke at the Midlands Intelligent Mobility Conference about the role of human factors, experience & service design in looking at future transport systems including Mobility as a Service (MasS). David talked in a session around user-centered approaches and MaaS.  His talk outlined the value of starting with thinking about the passenger, the context of use, the emotional and functional experience and...

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Future of mobility and customer service

Following on from some of our previous posts on customer service and service design, an interesting article from the President of Hertz International on the BBC website on the future of mobility. The interesting point is his view that technology is changing the way we view and access transport.  Individual car ownership is being challenged with many more options available.  He points out that transport...

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