Tag: ibeacon


iBeacons – should we be pushing or pulling content?

iBeacons – should we be pushing or pulling content?

iBeacons are causing quite a stir at the moment with a flurry of major companies, including airlines, retail giants and arts venues running trials and pilot schemes trying to work out how they can be employed, the benefits they may bring and how consumers react to the geo-position enabled devices. The key battleground, as we see it, is the contest between enabling customers to pull...

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