Tag: human factors


What is intuitive design?

What is intuitive design?

If a user describes a product or system as intuitive it is among the highest praise they can offer. Given this, it’s reasonable to ask what it means to be intuitive. It seems nobody really knows. Ironically, people’s definition of intuitive is, well, intuitive, as they struggle to define the term in a specific, meaningful way. A dictionary definition: Intuitive is when users understand behaviour...

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PharmaPack Europe 2016 – Our Perspective

PharmaPack Europe 2016 – Our Perspective

On the 10th and 11th February  2016, CCD visited Paris for Pharmapack Europe to join pharmaceutical industry experts and medical technology innovators to observe and discuss first-hand the increasingly significant role of human factors; both within the product development life-cycle and understanding the needs of the end user within packaging and drug delivery solutions. Combination products are a key focus for 2016, with the integration...

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Factoring the human experience into new airport technologies

Factoring the human experience into new airport technologies

At the Transport Security Expo conference, being held in London this week, CCD’s Karen Jackson is talking with Steve Maggs from Gatwick Airport about the work we’ve been doing with them on Passenger Remote Screening. In anticipation of the conference talk, Karen and Steve were interviewed about the work – you can download the interview here We collaborated with Gatwick Airport on the conversion of...

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Press coverage on our medical device work

Press coverage on our medical device work

We’ve got two articles featured in Medical Design Technology about our recent work and thinking on the world of medtech. The first piece talks about how human factors can add wider value to the design process than just meeting FDA and other regulatory requirements.  The primary role of human factors is to help prove the device is safe to use.  We discuss how human factors can...

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CCD talking at Rail Human Factors Conference

CCD talking at Rail Human Factors Conference

The CCD team are doing three presentations at the 5th International Rail Human Factors Conference in London this week. Our Managing Director, David Watts, is presenting the research we did for High Speed 2 predicting the impact of train steps and passenger mobility on dwell time. Dan Simmons is talking about how virtual world simulation has been integrated into rail system design programmes as an effective...

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Self-service can work!

Self-service can work!

In the latest blog in our series relating to self service we look at a library kiosk. One of the libraries we use has a self service kiosk called smartserve 400 (http://www.bibliotheca.com/1/index.php/our-products/self-service-kiosks/smartserve400) It’s a revelation! The on screen instructions are easy to read and follow and include clear and helpful graphics to illustrate them The space where you wave or swipe your books to borrow...

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Human Behaviour and Innovation

There was a great feature published on the Design Council website recently about the potential for behavioural design to join up research and practice and to be used to have real impact on a range of social issues. It recognised that many of the issues faced are governed by human behaviour.  Therefore understanding that behaviour better must be key to finding solutions.  In particular linking...

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The future of self-service & customer experience

The future of self-service & customer experience

There was news last month that some supermarkets are reviewing the use of self-service checkouts. Research has suggested that they do not save time for customers and that they maybe contributing to an increase in theft. There had previously been an expectation that we would see increasing amounts of self-service in supermarkets because they save on staff costs and were expected to reduce queue lengths....

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Feelings over function?

Feelings over function?

As user-centered designers, we value the functionality of something highly: it has to deliver on being useful and understandable.  We know that we need also to value the aesthetic and its contribution to our feelings of well-being.  But perhaps sometimes it is harder to tap into those other little parts of the experience of using a product or moving through an environment. On the BBC...

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