Tag: human behaviour


CCD is part of SITA Marketplace.aero

CCD is part of SITA Marketplace.aero

CCD’s services are now available on Marketplace.aero, SITA’s on-demand platform for delivering cloud-enabled solutions to the air transport industry (ATI).  Focusing on software, applications, and cloud services, Marketplace.aero is a one-stop shop for industry organisations and professionals to research, select, and purchase ATI-relevant solutions. This is part of CCD’s wider relationship with SITA in providing passenger behaviour & experience design services. For more information, please...

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Time to change how we queue?

Time to change how we queue?

An interesting and provocative piece in the BBC magazine recently on research suggesting our conventions on queues are all wrong. Instead of the normal, long standing first-come-first-served approach, researchers in Denmark have suggested it should be the other way around…the people you serve first should be the ones who join the queue last. The traditional model is accepted to meet the need for fairness.  The...

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Overtaking lanes in public spaces?

Overtaking lanes in public spaces?

We’ve all experienced it in public spaces such as shopping centres, airports, stations etc…you’re in a rush but it’s crowded and you’re stuck behind people wandering along or moving slowly with piles of luggage or shopping. According to a trial at Sheffield Meadowhall shopping centre maybe the answer is segregation or at least trying to remind people they are sharing a space with people who...

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Making us happy in public places

Making us happy in public places

In a recent meeting on a transport project we were talking about the things that enhance our travel experience as passengers.  There was all the usual stuff there about service, facilities etc. But for a moment we talked about those little extra things that make us smile on our journey and we remember. We all thought back to the street pianos that were around during...

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Human Behaviour and Innovation

There was a great feature published on the Design Council website recently about the potential for behavioural design to join up research and practice and to be used to have real impact on a range of social issues. It recognised that many of the issues faced are governed by human behaviour.  Therefore understanding that behaviour better must be key to finding solutions.  In particular linking...

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Ergonomics of new technology changing office design

Ergonomics of new technology changing office design

Technology we use at work is changing.  Laptops, smartphones, tablets are all providing mobility over the predominant desktop PC.  Much of this has developed to help us work on the road but it is also having an impact on the way our offices and workspaces are designed. The shortcoming of the desktop has always been that it fixes us to a desk, a single work...

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Keeping the trust of the user

Keeping the trust of the user

There was an article this week on the BBC Magazine webpage about whether or not pressing the button at pedestrian crossings actually does anything.  Interestingly the answers was “not always”.  It seems there are a number of types of crossing, especially at junctions, where the green man  is just part of the natural cycle of the lights and the timings are not impacted by pressing...

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The power of the crowd in wayfinding

The power of the crowd in wayfinding

In developing wayfinding strategy, we invest time in understanding individual users of a space and what their mental model might be and what their own particular motivations and goals could be. This interesting article reminded us not to forget the power of crowds on how people navigate an environment. We look a lot in wayfinding at decision points and how individuals make their decisions at these...

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The role of choice in influencing behaviour

The role of choice in influencing behaviour

In designing physical spaces like stations, airports, hospitals and stadia we are always interested in how we can get people to go where we want them to. We need them to know where they are going, to have their ticket ready, etc. But the fact is we know, as human factors experts, that it is difficult to stop people doing what they want to do....

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Smarter Cities Billboards

IBM’s new billboard ads for its Smarter Cities technology have an added value in how they do something useful for the people passing them… Smart advertising (we’re sharing it aren’t we!) but also a though provoking concept – where else could similar ideas be applied? What feels nice about this is its simplicity – it isn’t chucking in some fancy, complex technology.  It’s just somewhere...

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