Tag: human behaviour


Science & Psychology of Wayfinding

Science & Psychology of Wayfinding

You would hope that no one would give a brief for the creation of a wayfinding scheme that says, “We’d like it to be quite good”, or one that says “We’d like it to look good, but it doesn’t have to do its job.”  Yet, too often, wayfinding schemes are created that, whilst the signage looks attractive, do not take into account the needs of...

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Can employee engagement be improved by workspace design?

Making sure your staff are engaged with your business is clearly critical to success. There is plenty of research evidence out there to show that engaged employees are more productive, will deliver better services to your customers and will stay with you for longer.  But does the design of a workspace play a role in this? The first thing to say is that yes it...

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interactive wayfinding

Wayfinding for a Conscious City

Our environment provides us with different levels of information that facilitate and enable our orientation and navigational skills. This information is formed of visual cues (what the environment presents to us) and it is blended with mental cues (what we form in our mind based on what we see and in our memories). David Lynch, in his book The Image of the City (1960) calls...

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CCD talking about psychology of wayfinding

CCD talking about psychology of wayfinding

David Watts will be doing a seminar on the science and psychology of wayfinding at the Sign & Digital UK event in April. The event, held in Birmingham at the NEC on 19-21st April, is one of the major signage events in the UK. David’s talk will be part of a seminar session on innovation in wayfinding & directional signage.  The talk will be covering...

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What is intuitive design…part 2

What is intuitive design…part 2

In part 1 of this blog on intuitive design we discussed how perceptions and experience vary so much between individuals.  The role of human factors in the design process is critical in trying to understand this variability.  This is especially true in the design of products like medical devices. In this second part, we explore some of the details around psychology and behaviour and how...

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What is intuitive design?

What is intuitive design?

If a user describes a product or system as intuitive it is among the highest praise they can offer. Given this, it’s reasonable to ask what it means to be intuitive. It seems nobody really knows. Ironically, people’s definition of intuitive is, well, intuitive, as they struggle to define the term in a specific, meaningful way. A dictionary definition: Intuitive is when users understand behaviour...

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