Tag: Design thinking


Feelings over function?

Feelings over function?

As user-centered designers, we value the functionality of something highly: it has to deliver on being useful and understandable.  We know that we need also to value the aesthetic and its contribution to our feelings of well-being.  But perhaps sometimes it is harder to tap into those other little parts of the experience of using a product or moving through an environment. On the BBC...

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Impact of digital mapping on wayfinding

Impact of digital mapping on wayfinding

An interesting article in the New Scientist recently highlighted some of the emerging trends in digital mapping and how our experience of navigating spaces and environments is changing.  What does this mean for traditional methods of providing navigational information? The way in which we find our way is changing.  The coverage of mapping information from Google, Apple, Bing and others is getting increasingly comprehensive.  The...

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Are the older generation getting tech-savvy?

Thought provoking article on the BBC website on the tech needs of older people: www.bbc.co.uk/news/technology-20529991 It stems from work done at the Cambridge Design Centre, part of Cambridge University, looking at products and how older people use them.  It’s clearly an important topic with the demographic shift to an aging population. The video really highlights the problems designers have in seeing the world through the...

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A virtual day in court – design thinking

For an insight into how design thinking and in particular, the importance of considering the human factor in design, have a read of this report from the RSA in to the use of video conferencing technology in courts. It makes the point that the technological solution is there but most people have recognised that just implementing a technology solution will fail as there are a...

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