Tag: design methods


Feelings over function?

Feelings over function?

As user-centered designers, we value the functionality of something highly: it has to deliver on being useful and understandable.  We know that we need also to value the aesthetic and its contribution to our feelings of well-being.  But perhaps sometimes it is harder to tap into those other little parts of the experience of using a product or moving through an environment. On the BBC...

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Are the older generation getting tech-savvy?

Thought provoking article on the BBC website on the tech needs of older people: www.bbc.co.uk/news/technology-20529991 It stems from work done at the Cambridge Design Centre, part of Cambridge University, looking at products and how older people use them.  It’s clearly an important topic with the demographic shift to an aging population. The video really highlights the problems designers have in seeing the world through the...

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A virtual day in court – design thinking

For an insight into how design thinking and in particular, the importance of considering the human factor in design, have a read of this report from the RSA in to the use of video conferencing technology in courts. It makes the point that the technological solution is there but most people have recognised that just implementing a technology solution will fail as there are a...

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People Shaped Innovation

A good friend of CCD, Matt Marsh from Firsthand Experience, gave this talk to a TEDx event recently and we wanted to share it. Its an interesting discussion about innovation and the early insight of human-centered approaches.  Matt’s point about understanding people’s needs and wants as an early part of the design process is really interesting.  He highlights a number of failures that might have...

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Where do good ideas come from?

Interesting little piece from the BBC interviewing Steven Johnson on his book “Where good ideas come from”. We also like the cartoon scribing at the start from Cognitive Media, who we’ve used in some of our internal meetings.


The Value of Mock-ups in the Design Process

The Value of Mock-ups in the Design Process

We have always believed in the value of the full-scale mock-up trial in the design process. In our toolkit of design methodologies it offers an un-rivaled way of getting end users & other stakeholders involved. It allows them to visual and spatially see the design in a way that many struggle to with drawings: for example, it is often difficult to visualise the size of...

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