Tag: design methods


What is intuitive design?

What is intuitive design?

If a user describes a product or system as intuitive it is among the highest praise they can offer. Given this, it’s reasonable to ask what it means to be intuitive. It seems nobody really knows. Ironically, people’s definition of intuitive is, well, intuitive, as they struggle to define the term in a specific, meaningful way. A dictionary definition: Intuitive is when users understand behaviour...

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User led, centered or focused?

All designers talk about the need to understand users as part of the design process…indeed we often talk about “putting users at the heart of everything we do”.  But there is a clear distinction between being led by users (and what they think they want) and understanding what they need and developing new solutions around this. There is a view amongst some in the design...

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The role of choice in influencing behaviour

The role of choice in influencing behaviour

In designing physical spaces like stations, airports, hospitals and stadia we are always interested in how we can get people to go where we want them to. We need them to know where they are going, to have their ticket ready, etc. But the fact is we know, as human factors experts, that it is difficult to stop people doing what they want to do....

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