Tag: augmented reality


iBeacons – should we be pushing or pulling content?

iBeacons – should we be pushing or pulling content?

iBeacons are causing quite a stir at the moment with a flurry of major companies, including airlines, retail giants and arts venues running trials and pilot schemes trying to work out how they can be employed, the benefits they may bring and how consumers react to the geo-position enabled devices. The key battleground, as we see it, is the contest between enabling customers to pull...

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Augmented Reality in manufacturing

Augmented reality is already starting to permiate into consumer products – the advent of the iPhone and Blackberry with in-built GPS, cameras and compasses is allowing applications to know where you are and what you are looking at and layer over relevant information to the scene. However, we’ve been more interested in how this technology can be applied to the working environment and business solutions. ...

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