Tag: apps


iBeacons – should we be pushing or pulling content?

iBeacons – should we be pushing or pulling content?

iBeacons are causing quite a stir at the moment with a flurry of major companies, including airlines, retail giants and arts venues running trials and pilot schemes trying to work out how they can be employed, the benefits they may bring and how consumers react to the geo-position enabled devices. The key battleground, as we see it, is the contest between enabling customers to pull...

Read More


How do we think about navigating? The link to wayfinding strategy…

How do we think about navigating? The link to wayfinding strategy…

At the core of a good wayfinding strategy is a good understanding of the various mental models users might hold of the space and how this will impact their navigation. That mental model is often influenced by different representations of the place or space. The classic example is the London tube map which famously distorts the layout of London.  On the Gizmodo site, London has...

Read More