Re-mobilising museums and social distancing: white paper
Specialist wayfinding and design consultancy CCD Design & Ergonomics and Smartify, the world’s most downloaded museum app, have published a toolkit to support museums adopt new social distancing measures and effectively remobilise.
With the unprecedented closure of culture and heritage sites around the world, many venues are facing an uncertain future. Both CCD and Smartify found that clients had questions about social distancing and its future implications for visitor experience in culture and heritage.
Anna Lowe, Director of Partnerships at Smartify, says “COVID-19 will change museums forever and presents both a challenge and an opportunity to deliver visitor experiences in new ways. This toolkit provides innovation-led thinking on how to navigate those changes in the short and long term.”
The white paper looks across many of the touchpoints that museums will need to consider when implementing social distancing and provides actionable suggestions.
“We’ve taken a holistic view of the new visitor experience whilst considering the operational impact on the museum,” says Chris Girling, Head of Wayfinding at CCD. “The white paper examines physical and digital touchpoints across the visitor journey: before, during and after”.
CCD is a human behaviour-focused design consultancy with 40 years in practice. Using human factors and behavioural insights, we deliver better experiences and commercial benefits for our clients’ customers. We specialise in wayfinding that helps people to explore and discover their environment with a unique blend of scientific strategy and creative design. Clients include Tate St Ives, Royal Museums Greenwich, St Paul’s Cathedral, Westminster Abbey and British Library.
CCD’s wayfinding strategy and design for National Maritime Museum won Gold at the 2019 Transform Awards.
Smartify is the world’s most downloaded museum app with over 1.3 Million registered users and a 4.7-star rating on the app stores. Partners include London’s National Gallery, Smithsonian National Portrait Gallery and National Galleries of Scotland. The app has won three Webby Awards; the 2018 GLOMO for Most Innovative App at the Mobile World Congress; and the 2019 UN Award for Culture and Tourism.
During COVID-19 Smartify is offering new partners 20% of all membership tiers.