National Maritime Museum wayfinding wins gold at Transform Awards Europe 2019

CCD’s excellence in wayfinding was recognised in a room brimming with design and branding industry specialists.

CCD’s work with Royal Museums Greenwich on the National Maritime Museum wayfinding scheme and design was awarded GOLD at the tenth annual Transform Awards Europe on March 28, 2019.

“What wayfinding should be – clear, legible and uncomplicated.”

Thorough research was carried out by CCD, including workshops with front-of-house staff and ethnographic methods that identified visitor pain points. A strategy was developed to address three key issues: visitors weren’t leaving the ground floor, the existing wayfinding lacked visual appeal and the museum lacked clear orientation and flow.

Armed with insight, CCD took a bold, colourful approach to the design of the wayfinding for National Maritime Museum, aligning with the museum’s brand mission of ‘epic exploration’. Imagery on the signs gives visitors a taste of what can be found, and as well as assisting navigation for non-English speaking visitors.

One judge commented on the project: “What wayfinding should be – clear, legible and uncomplicated.”

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Darren Clarke, Lead Wayfinding Designer, and Hollie Collins, Junior Wayfinding Designer, CCD, accept the award.

About the Transform Awards

Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.

The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.

The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.

The awards ceremony, hosted by Paul McCaffrey, was held in The Brewery, London.

Transform magazine was launched in April 2014 as a companion to the Transform awards program. The publication, which enjoys a global reach, is at the forefront of reporting on national and international agencies, companies and initiatives involved with both creative and strategic branding.
Brittany Golob, publishing editor at Transform magazine, says, “Recognising 10 years of excellence in rebranding and brand development has been an absolute pleasure for us at Transform magazine. It has also been a joy to observe the development and maturity of the brand industry across Europe and to see business leaders recognise the power of brand.”

Follow #TransformEuro to hear more from the Transform winners.



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