CCD were commissioned by DP World to create a new wayfinding strategy and sign design solution for Europe’s largest port-centric logistics park.

The Strategy

This key infrastructure project has been identified by the Government as one of the four economic hubs that will regenerate the UK economy. Our strategy will enable the Logistic Park to operate more efficiently – moving vehicles and people around the site with minimal operational tolerance for incorrect routes being taken.

Intuitive Schemes

The development of an effective wayfinding and signage scheme is a critical element to ensure minimum travel time between points on the site and preventing staff and visitors from getting lost. Our design solution utilises a zoning system to segregate the site and aid intuitive wayfinding.

Added Value

We built a design process to help the Trust implement the scheme in stages.

The brand language we created is sensitive to the local environment, and is a platform for content that is warm, welcoming and engaging. The physical signage helps visitors to explore and discover the site.