Our work includes development of the overall concept of use, defining use cases and designing interaction concepts for the in-car interface. The scope included a service proposition for public/private inductive charging and the design of interface concepts.
Given the target market for our client, we had to capture what a “premium experience” would mean for charging a hybrid. Built on insights from design research conducted with customers & dealers, we explored the various use cases for customers using inductive charging technology and mapped the service for at home, at work, at friends or family and in public.
We built prototype user interfaces for the in-car displays and mobile devices that allowed us to do some early feedback testing with our clients’ customers. We explored both manual and self-park implementations. We also used the research to understand if customers felt the use of the technology was ‘premium’ in line with the luxury automotive brand.