Gatwick Airport Car Park Wayfinding



We provided the insights into passenger behaviour that led the development of new signage and information products to enhance the airport experience at this key first & last interaction.


Client: The Team
Location: Gatwick, UK

What we did

CCD + The Team were appointed to overhaul the wayfinding and parking signage system to transform the passenger experience at the airport.

The first stage involved providing behavioural insights to identify how passengers used the existing car park and the needs that that signage system had to address. This highlighted initial navigation from the road, clarity on which car park to select and how to support passengers remembering where they parked.

The second stage saw the exploration of applied technology and signage design completed prior to create a more positive and memorable visual identify in the car parks.

How we added value

  • Our joined up approach will deliver a car parking scheme that offers passengers a positive, hassle free experience
  • A strong visual language to support recognition and memory of car location
  • Improve future revenue by making the on-site car parking a more attractive proposition