Providing the voice of the passenger and user experience for Emirates Air Line



For Emirates Air Line, we provided the user experience into this fast-moving and complex design project, and kept user experience central to development.

Client: URS
Location: London, UK

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Images courtesy of @TfL

To meet the challenge of opening before the London 2012 Olympic Games, TfL bought together a diverse, multi-disciplinary design team.

The Approach

We were responsible for capturing the operator and passenger needs and working with the designers to ensure they were met. To be successful, the project had to ensure that these needs would be delivered from day one.

Our input varied from maintenance of the cable car equipment on the towers, to station signage & wayfinding, the station control room, evacuation processes, control system alarm design and the interior of the cable cars.

How we added value

  • Providing the voice of the user across a fast moving infrastructure project

  • Rapid engagement across disciplines to resolve design challenges

  • Assurance to TfL that the operator and passenger needs would be delivered