Each year Saudi Arabia host an unmissable mix of international sports and entertainment events taking centre stage within at a UNESCO heritage site, Diriyah, the birthplace of the Kingdom of Saudi Arabia.
In 2019, Diriyah Season took place in an area over 2 million square metres. The festival had 9 zones, each hosting a range of sports or entertainment. From international sporting events such as Formula E and World Heavyweight Title Boxing to the Diriyah Music Festival featuring Usher and Akon, Diriyah Season is like no other event in the world.
To compliment a visitors festival experience at Diriyah Season, we were also contracted to develop an iOS and Android-compatible mobile application to assist the physical wayfinding design. Our remit included accurate 1:1 scale mapping for the complete site, a zoning and colour coded strategy, a dual language naming strategy and the design of bespoke icons for all services and facilities, all working within the brand guidelines for the Diriyah Season event.