Majid Al Futtaim (MAF), one of the Middle East’s most prestigious and high-profile mixed-use developers, commissioned CCD to create a wayfinding scheme designed around the concept of how people interact with, and see, all elements of their environment.

Visual development of the master brand across the signage family. A solution designed to promote walking, running and exploration. Delivering a future proofed strategy that will enable the scheme to grow as the site expands. Implementing a new address system, allowing visitors to easily find their way.

With the recent completion of a revised master plan and development program. The timing was right to develop an integrated wayfinding strategy to complement this work as well as the existing development to broaden the ‘Brand Appeal’. The key objective was to improve navigation for the tourism and residential community

A key attraction for the site, is the immediate connection to water. Although highly prevalent for waterside residence, this connection is lost within the centre of the development.

Our solution has addressed this issue, with a unique product design, that utilises a bespoke glass substrate to represent water and the sea, supplemented with an overlaid bronze sleeve designed to represent the land. These natural elements create a tailored visual language, that sits comfortably in the environment.