Sign Design Society Appoints Rosie Smith to Industry Steering Group

We’re proud to say that Rosie Smith has been appointed to the Sign Design Society Steering Group as Champion of the Next Generation of Wayfinding Professionals.

Rosie has been working as a designer specialising in wayfinding and graphic design for over 13 years. During this time, she has worked within a variety of sectors including transport, culture and leisure, public realm and residential.

Having graduated from Bath School of Art and Design in 2008, Rosie has worked at leading architecture practices and wayfinding consultancies including Maynard Design and Air Design. She is currently Senior Wayfinding Designer at CCD Design & Ergonomics, a design consultancy that uses behavioural insight and human factors to develop design thinking.

With expertise in developing wayfinding strategies for complex environments as well as producing graphic design for the built environment, Rosie has worked on notable, high-profile projects such as HS2, Marseille Airport, TfL’s Elizabeth Line and Gatwick Airport Station redevelopment and clients such as St Paul’s Cathedral, Westminster Abbey and Wellcome Collection.

Rosie is a champion of nurturing new talent in the society and raising the profile of wayfinding across the design sector.

Wayfinding is a challenger industry and one that I believe needs to be actively promoted across the wider design industry and at higher education level, so I'm proud to be joining SDS and help fostering the next generation of talent in wayfinding.

- Rosie Smith, Principal Wayfinding Consultant
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Oliver Bennett-Coles

Oliver has over 15 years worth of global marketing experience, managing marketing and new business teams in advertising, media, brand strategy and fast-growth software companies.

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