CCD supporting start-ups on UCD at the Central Research Laboratory

We have launched a new venture looking to focus on supporting start-ups in user-centered design research. Last month at the Central Research Laboratory, one of the major product & hardware accelerators in the UK, we delivered our first tailored workshop on this to their new Accelerator cohort of six companies.

We walked them through the value of UCD approaches, some of the tools that are out there and some of the things to look out for when doing user research and testing. We ran some practical sessions looking at researching users and building personas, taking a wider view through customer journey mapping and how to design a user test.

Our MD, starting the session on UCD

David Watts starting the workshop on UCD at the Central Research Laboratory in October

We see working with these new companies as a great way to spread the word on UCD and help them to ensure their products are meeting user needs. This should be invaluable in helping them reach the next stages of funding and get their product to market. It’s also great for our team to be working with such a diverse bunch of innovators and entrepreneurs.

We hope to establish similar relationships with other accelerators and incubators in the coming months.

CRL is the product of a unique partnership between Brunel University London, regeneration specialists U+I and the Higher Education Funding Council for England.  They support teams at every stage of their entrepreneurial journey – from industrial design to user research, raising investment and manufacturing operations.  Their prototyping workshop, mentoring programme, workspace and in-house expertise are tailored to the needs of hardware entrepreneurs.

Last year, CRL was home to Solveiga Pakstaite and her award winning invention, Bump Mark.  Sol was a design researcher at CCD during her time at Brunel University.

Central Research Laboratory



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