CCD helps Hovertravel create the world’s most passenger – centric hovercraft
Hovertravel’s new craft, the Solent Flyer and Island Flyer, have been created using the expertise of design and human factors consultancy CCD to ensure that passengers are at the heart of the finished design. The results of CCD’s strategy have assisted Hovertravel to improve its passenger experience.
Additionally, CCD reviewed the end to end passenger journey by looking at all passenger touchpoints from online ticket booking through journey connections with other transport modes, the terminal experience, boarding, on-board journey and onward travel. The aim has been to enhance and elevate the passenger experience, by providing moments of delight to make the journey memorable. The strategy also provided the basis for the modernised terminals and the vision for the future. CCD also worked closely with Hovertravel to develop a new interior design concept which fuses new colour schemes, materials and lighting to create a friendly and comfortable cabin. CCD worked with Momentum Transport Planning to analyse the layout within the hovercraft to optimise the flow of passengers.
David Watts, CCD’s Managing Director says, “Hovertravel has recognised that creating a better experience for passengers and making the hovercraft a more attractive travel option requires attention to be given to all the elements of the passenger journey and the various touchpoints between passenger and operator. By taking this holistic view Hovertravel is meeting its aspiration of providing simple and seamless travel.”