Are you #AMRaware? CCD installs AMR concept in pharmacy
Following participation in the IDAPPS Ideas Lab, CCD install AMR awareness concept #AMRaware in Hills Pharmacy in Kennington, London.
The goal of the Ideas Lab was to design an intervention that could be hosted in a pharmacy space to empower patients. CCD’s concept shows the steps to self-care, with help of your community pharmacist, before calling a doctor and resorting to antibiotics.
Follow the progress of the research and awareness campaign on twitter: @AMRaware
Installation Day!

Pharmacy Frontage: Before

Pharmacy Frontage: After

Pharmacy Frontage: After
Inside the pharmacy
Our research has two main aims:
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To encourage patients to use their pharmacist as a first port of call when ill
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To educate and raise awareness of AMR
Over the next month we will collect feedback passively and on-site through weekly user testing and observation.



Poster and feedback dot voting.
