Insights


Why do rail companies make us feel like cheats?

Why do rail companies make us feel like cheats?

We understand that railway companies are commercial enterprises and that they need to make sure people travelling on the trains are paying for that right.  But why do they have to make us all feel like potential fare dodgers?  Ticket barriers everywhere inconvenience us (more queues, tickets that then don’t work, etc); staff on trains are now “Revenue Protection Officers” there to police us and...

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Impact of digital mapping on wayfinding

Impact of digital mapping on wayfinding

An interesting article in the New Scientist recently highlighted some of the emerging trends in digital mapping and how our experience of navigating spaces and environments is changing.  What does this mean for traditional methods of providing navigational information? The way in which we find our way is changing.  The coverage of mapping information from Google, Apple, Bing and others is getting increasingly comprehensive.  The...

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The Hollywood passenger experience

The Hollywood passenger experience

The new Bradley West Terminal at LAX airport is seemingly doing passenger experience the Hollywood way. Trying to bring an “LA feel” to the airport, the plans are using large displays integrated with mobile devices to allow the passenger to interact with the visual content. Sounds like it is creating an interesting “experience” that could be entertaining while you wait.  But perhaps the experience is...

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Future of mobility and customer service

Following on from some of our previous posts on customer service and service design, an interesting article from the President of Hertz International on the BBC website on the future of mobility. The interesting point is his view that technology is changing the way we view and access transport.  Individual car ownership is being challenged with many more options available.  He points out that transport...

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New plastic lighting technology

LED lighting has many advantages and there are more and more examples of it being used across a broad spectrum of applications. It is energy efficient, resistant to cold, directional, robust, brightness and colour controllable and environmentally friendly. It also renders colours accurately, operates immediately when the switch is flicked and has a relatively long lifetime. Many of these advantages make LED lighting a good...

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Are the older generation getting tech-savvy?

Thought provoking article on the BBC website on the tech needs of older people: www.bbc.co.uk/news/technology-20529991 It stems from work done at the Cambridge Design Centre, part of Cambridge University, looking at products and how older people use them.  It’s clearly an important topic with the demographic shift to an aging population. The video really highlights the problems designers have in seeing the world through the...

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Evidence based design

A last thought for 2012… …in a recent copy of OnOffice magazine, an article entitled “Measured Response” outlined the benefits of a research-led approach to delivering evidence in design and how it was gaining new appreciation in office architecture and interior design. The article highlighted how offices are often not used as the designer intended.  As it says, “life is messy”.  The suggestion is that...

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Wayfinding for the Visually Impaired

Looking for blind & visually impaired people for research project

What are we doing ? We have been commissioned by Guide Dogs for the Blind to conduct in-depth ethnographic and human factors research on the travel behaviour and journey information needs of the blind and partially sighted people. How will we do this ? We would use simple methods like informal interviews, observations, walkthrough activities, audio / video dairies collection and focus groups with participants...

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Online passwords – failing to match human behaviour?

A great article in The Guardian on Saturday about online passwords, what a nightmare they have become for all of us and how our natural response is making the job of the hacker easier – http://gu.com/p/3aptz The interesting point it makes is how the requirements placed on users to have more complex passwords (mix of cases, including non-alphanumerics, etc) means that most of us, in a...

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