This is all about research, and approaching the project without any assumptions. Ethnographic tools including observations, photoblogs, interviews, video are all used to step into the shoes of your customers.
Charles Eames famously said, “never delegate understanding”. We involve and engage stakeholders & users in the research process, sharing data, co-creative exercises & streaming video to understand the lived experience.
The results of the research are visually & graphically communicated to your team. Storyboards, film, sketches and photos bring the insights to life to define your requirements and develop your design brief.
The insights are used to drive good design forwards. We work alongside other designers to develop the product or service acting as the voice of the user. We test and trial designs as they develop to capture user feedback and improve the design.