Create

We Create

Making sense

From our discovery work, we have a pool of insights and knowledge to make sense of.  This stage is about exploring the problem and building the right strategy upon which the design can develop.

There are a range of tools we use in this stage that help us simplify the information as well as help us to communicate it to you. We often use co-creation exercises to build these models together with you and your team.

Ideas and Concepts

Making sense of the problem helps to define the brief and the requirements. From this evidence base, we can start to generate and refine ideas. This is about capturing the widest range of concepts and using various methods to hone these down.

We often run collaborative design exercises at this stage to jointly generate ideas, or as part of a prototyping exercise, to quickly test and try out concepts. We uncover more as we go, which informs our direction.

  • Persona building
  • Movement analysis
  • Journey mapping
  • Workload modelling
  • Task analysis
  • Information hierarchy
  • Business model workshops
  • Insight reports
  • Space utilisation studies
  • Link analysis
  • Communication flow analysis
  • Process flow diagrams
  • Scenario mapping
  • Requirements definition
  • Concept of operations
  • Concept visualisation
  • Rapid prototyping
  • Group idea workshops
  • Optioneering
  • Mock-up trials
  • Formative testing
SWAS2
SAMMIE
Passenger behaviour at London Bridge Station
workspace design exercise
Capture
Create
Deliver
Capture
Create
Deliver


Paddington to Bristol Parkway TMS
Paddington to Bristol Parkway TMS
22 Aug 2018
CERN LHCb Control Room
CERN LHCb Control Room
01 Aug 2018
Emirates Air Line
Emirates Air Line
29 Jul 2018
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
17 Jun 2018
Understanding the UX of Rail Ticket Machines
Understanding the UX of Rail Ticket Machines
08 Jun 2018
Schiphol Airport new Pier Wayfinding Strategy & Scheme
Schiphol Airport new Pier Wayfinding Strategy & Scheme
06 Jun 2018
La Guardia New York Wayfinding Review
La Guardia New York Wayfinding Review
06 Jun 2018
Apollo Victoria Theatre Wayfinding Strategy & Design
Apollo Victoria Theatre Wayfinding Strategy & Design
28 Feb 2018
Inductive Charging User Experience
Inductive Charging User Experience
19 Jan 2018
Training Centre – Workplace DNA
Training Centre – Workplace DNA
12 Jan 2018
Tate St Ives Wayfinding Scheme
Tate St Ives Wayfinding Scheme
12 Jan 2018
National Security Crisis Management Centre Design
National Security Crisis Management Centre Design
12 Jan 2018