Author Archives: Dan Simmons



Dan Simmons

Loughborough University London Campus Building
in News

CCD sets futuristic briefs for students at Loughborough University London on the Collaborative Project

CCD has partnered with Loughborough University London again to bridge the gap between industry and academia on the Collaborative Project work. The module, as part of the post graduate courses offered at the university, inspires students to solve real world problems with innovative solutions for the future. We visited Loughborough University London in September to introduce the two project briefs for the 2016-2017 academic year which...

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24 Nov 2016
Medtech Ireland
in News

MedTech Design conference lessons

CCD attended the IEHF Medical Device Design Workshop, last week, hosted at the Design Council. The workshop was full of interesting insights from excellent speakers and gave an opportunity to network and share usability and testing advice with other professionals working in the MedTech field. It was good to see the diverse breadth of experience and backgrounds of the professionals attending and shows the impact...

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29 Sep 2016
What is intuitive design…part 2
in Thinking

What is intuitive design…part 2

In part 1 of this blog on intuitive design we discussed how perceptions and experience vary so much between individuals.  The role of human factors in the design process is critical in trying to understand this variability.  This is especially true in the design of products like medical devices. In this second part, we explore some of the details around psychology and behaviour and how...

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16 Mar 2016
What is intuitive design?
in Thinking

What is intuitive design?

If a user describes a product or system as intuitive it is among the highest praise they can offer. Given this, it’s reasonable to ask what it means to be intuitive. It seems nobody really knows. Ironically, people’s definition of intuitive is, well, intuitive, as they struggle to define the term in a specific, meaningful way. A dictionary definition: Intuitive is when users understand behaviour...

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08 Mar 2016
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