We design, driven by human behaviour

We believe that designing for people starts with understanding their behaviours, needs & motivations.




Sharing boards during CCD's V&A action research.
Exploring visitor behaviour and wayfinding research for the Victoria & Albert Museum
04 Dec 2019
Encouraging cultural donations
Encouraging cultural donations
13 May 2019
Helping visitors explore and discover National Maritime Museum with a new wayfinding scheme
Helping visitors explore and discover National Maritime Museum with a new wayfinding scheme
21 Feb 2019
Wayfinding that connects Al Mouj residents and visitors to nature for Majid Al Futtaim
Wayfinding that connects Al Mouj residents and visitors to nature for Majid Al Futtaim
04 Jan 2019
Defining the passenger experience vision to secure investment for Dublin Airport
Defining the passenger experience vision to secure investment for Dublin Airport
27 Nov 2018
Paddington to Bristol Parkway TMS
Paddington to Bristol Parkway TMS
22 Aug 2018
Designing CERN’s LHCb control room fit for experimental physics
Designing CERN’s LHCb control room fit for experimental physics
01 Aug 2018
Construction of The Emirates Airline, a cable car crossing of the Thames
Providing the voice of the passenger and user experience for Emirates Air Line
29 Jul 2018
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
17 Jun 2018
Understanding the UX of Rail Ticket Machines
Understanding the UX of Rail Ticket Machines
08 Jun 2018
Helping passengers find their way and reducing visual clutter by 50% at Schiphol’s New Pier
Helping passengers find their way and reducing visual clutter by 50% at Schiphol’s New Pier
06 Jun 2018
Nudging passengers through their airport journey at La Guardia New York
Nudging passengers through their airport journey at La Guardia New York
06 Jun 2018
Helping visitors have a ‘wicked’ experience at Apollo Victoria Theatre with a new wayfinding strategy & design
Helping visitors have a ‘wicked’ experience at Apollo Victoria Theatre with a new wayfinding strategy & design
28 Feb 2018
Developing a UX digital concept for automotive inductive charging
Developing a UX digital concept for automotive inductive charging
19 Jan 2018
Designing an environment for employee training and learning in Saudi Arabia
Designing an environment for employee training and learning in Saudi Arabia
12 Jan 2018
Wayfinding that creates a sense of place at Tate St Ives
Wayfinding that creates a sense of place at Tate St Ives
12 Jan 2018

We are a London-based design consultancy with over 40 years’ experience solving our clients’ design challenges.

We analyse the behaviours of people and apply what we learn to the design process. The result is environments, experiences, systems and products that work better for everyone.


CCD Re:  is our internal design research capability.

We take briefs from partners, collaborators and clients, always ask ‘why’ and remain curious. We research, rethink, and re-imagine.

Re:Imagining the airport gate experience

How might we make the airport gate experience an exciting, enjoyable part of the journey?

Re:Imagining cultural
donations

How might we create a donating experience so fun, people actually want to donate?

Understanding the UX of 
rail ticket machines

Examining the user experience of rail ticketing machines, and the issues surrounding their usability


Our mission is to make things work better for everyone.

We think this improves people’s lives. At the core of this mission is understanding behaviours – why do people do the things they do? Then we apply these learnings to the design process.

Whether it’s environments, experiences, products or systems, we have over 40 years’ experience in helping our clients better understand their users, and designing accordingly.


Where we work