CCD - Design driven by human behaviour.CCD Design | Design driven by human behaviour.

We design, driven by human behaviour

Delivering value and commercial benefits to our clients by blending human factors and behavioural insight with design thinking and creativity.

For over 40 years, our clients have asked us to help them to solve business challenges:

Re-frame the problem

“Thick data” – behavioural insight & nudging
Re-examining the brief
Mapping the problem blueprint
Independent perspective without assumptions

Improve performance

Operational resilience & system design
Organisational design & staff experience
Safety & error, productivity & workload
External & organisational communication

Innovation & new ideas

Humanising technology
Designing & blueprinting new services
Transitioning to meet future goals
Integrating tech with the experience & service

Increase revenue

Nudging behaviour
Understanding & improving the experience
Using design methodologies to improve results
Finding new sources of income through design

Our human-centric lens means we see the whole of a system and use our experience across sectors to join the dots. We use tools like immersive technology to get people to experience and co-create the solutions.

Some examples of these in practice are:

Integrating and re-locating the Kent Integrated Control Centre for Network Rail

Helping visitors explore and discover National Maritime Museum with a new wayfinding scheme

Human factors consulting to deliver an end-to-end experience at London Bridge Station for WSP

Wayfinding that connects Al Mouj residents and visitors to nature for Majid Al Futtaim

Defining the passenger experience vision to secure investment for Dublin Airport

Designing CERN’s LHCb control room fit for experimental physics

Construction of The Emirates Airline, a cable car crossing of the Thames

Keeping passenger experience at the centre of HS2

Crossrail: Abbey Wood Station Ergonomics and Wayfinding

Helping passengers find their way and reducing visual clutter by 50% at Schiphol’s New Pier

Nudging passengers through their airport journey at La Guardia New York

Developing a UX digital concept for automotive inductive charging

Wayfinding that creates a sense of place at Tate St Ives

Helping a European government agency manage national security through complex communications design

Paddington to Bristol Parkway TMS

Ensuring a user-focused approach in Europe’s first remote airport security screening room at Gatwick Airport

Designing for improved communication and decision-making in 11 Network Rail Integrated Control Centres

Integrating ergonomics and design support for Danish Fjernbane’s 15-year rail signalling replacement programme

What we do

Our work is to take a step back and see a system or service through a human lens.

Doing this gives us foundation to look at solutions within specific touchpoints and applications, such as wayfinding & navigation, experiences, digital products, environments and workspaces, including control rooms.

Discover what we do…

How we do it

By working collaboratively with you using a range of tools, methods and participatory delivery channels, our work humanises systems, services and products, both physical and digital.

Explore how we solve client challenges…

Who we are

To bring the most value to your project, the skills of our team are wide and cross-disciplinary. This helps to avoid bias and ensures that on every project we consider the whole problem space.

Get to know us…

Where we work

Working internationally enables us to draw inspiration and best practice from one sector or market, then adapt, apply and innovate it in a totally new context.