We design, driven by human behaviour

Delivering value and commercial benefits to our clients by blending human factors and behavioural insight with design thinking and creativity.

For over 40 years, our clients have asked us to help them to solve business challenges:

Re-frame the problem

“Thick data” – behavioural insight & nudging
Re-examining the brief
Mapping the problem blueprint
Independent perspective without assumptions

Improve performance

Operational resilience & system design
Organisational design & staff experience
Safety & error, productivity & workload
External & organisational communication

Innovation & new ideas

Humanising technology
Designing & blueprinting new services
Transitioning to meet future goals
Integrating tech with the experience & service

Increase revenue

Nudging behaviour
Understanding & improving the experience
Using design methodologies to improve results
Finding new sources of income through design


Our human-centric lens means we see the whole of a system and use our experience across sectors to join the dots. We use tools like immersive technology to get people to experience and co-create the solutions.

Some examples of these in practice are:



Integrating and re-locating the Kent Integrated Control Centre for Network Rail
Integrating and re-locating the Kent Integrated Control Centre for Network Rail
20 Feb 2020
Helping visitors explore and discover National Maritime Museum with a new wayfinding scheme
Helping visitors explore and discover National Maritime Museum with a new wayfinding scheme
21 Jun 2019
Human factors consulting to deliver an end-to-end experience at London Bridge Station for WSP
Human factors consulting to deliver an end-to-end experience at London Bridge Station for WSP
12 Jan 2019
Wayfinding that connects Al Mouj residents and visitors to nature for Majid Al Futtaim
Wayfinding that connects Al Mouj residents and visitors to nature for Majid Al Futtaim
04 Jan 2019
Defining the passenger experience vision to secure investment for Dublin Airport
Defining the passenger experience vision to secure investment for Dublin Airport
27 Nov 2018
Designing CERN’s LHCb control room fit for experimental physics
Designing CERN’s LHCb control room fit for experimental physics
01 Aug 2018
Construction of The Emirates Airline, a cable car crossing of the Thames
Providing the voice of the passenger and user experience for Emirates Air Line
29 Jul 2018
Keeping passenger experience at the centre of HS2
Keeping passenger experience at the centre of HS2
29 Jun 2018
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
17 Jun 2018
Helping passengers find their way and reducing visual clutter by 50% at Schiphol’s New Pier
Helping passengers find their way and reducing visual clutter by 50% at Schiphol’s New Pier
06 Jun 2018
Nudging passengers through their airport journey at La Guardia New York
Nudging passengers through their airport journey at La Guardia New York
06 Jun 2018
Developing a UX digital concept for automotive inductive charging
Developing a UX digital concept for automotive inductive charging
19 Jan 2018
Wayfinding that creates a sense of place at Tate St Ives
Wayfinding that creates a sense of place at Tate St Ives
12 Jan 2018
Helping a European government agency manage national security through complex communications design
Helping a European government agency manage national security through complex communications design
12 Jan 2018
Paddington to Bristol Parkway TMS
Paddington to Bristol Parkway TMS
22 Aug 2017
Ensuring a user-focused approach in Europe’s first remote airport security screening room at Gatwick Airport
Ensuring a user-focused approach in Europe’s first remote airport security screening room at Gatwick Airport
13 Oct 2015
Designing for improved communication and decision-making in 11 Network Rail Integrated Control Centres
Designing for improved communication and decision-making in 11 Network Rail Integrated Control Centres
12 Oct 2015
Integrating ergonomics and design support for Danish Fjernbane’s 15-year rail signalling replacement programme
Integrating ergonomics and design support for Danish Fjernbane’s 15-year rail signalling replacement programme
08 Sep 2015

Our work is to take a step back and see a system or service through a human lens.

Doing this gives us foundation to look at solutions within specific touchpoints and applications, such as wayfinding & navigation, experiences, digital products, environments and workspaces, including control rooms.

Discover what we do…


By working collaboratively with you using a range of tools, methods and participatory delivery channels, our work humanises systems, services and products, both physical and digital.

Explore how we solve client challenges…

To bring the most value to your project, the skills of our team are wide and cross-disciplinary. This helps to avoid bias and ensures that on every project we consider the whole problem space.

Get to know us…

Working internationally enables us to draw inspiration and best practice from one sector or market, then adapt, apply and innovate it in a totally new context.