We design, driven by human behaviour

We believe that designing for people starts with understanding their behaviours, needs & motivations.




National Maritime Museum Wayfinding Strategy and Design
National Maritime Museum Wayfinding Strategy and Design
21 Feb 2019
Paddington to Bristol Parkway TMS
Paddington to Bristol Parkway TMS
22 Aug 2018
CERN LHCb Control Room
CERN LHCb Control Room
01 Aug 2018
Emirates Air Line
Emirates Air Line
29 Jul 2018
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
17 Jun 2018
Understanding the UX of Rail Ticket Machines
Understanding the UX of Rail Ticket Machines
08 Jun 2018
Schiphol Airport new Pier Wayfinding Strategy & Scheme
Schiphol Airport new Pier Wayfinding Strategy & Scheme
06 Jun 2018
La Guardia New York Wayfinding Review
La Guardia New York Wayfinding Review
06 Jun 2018
Apollo Victoria Theatre Wayfinding Strategy & Design
Apollo Victoria Theatre Wayfinding Strategy & Design
28 Feb 2018
Inductive Charging User Experience
Inductive Charging User Experience
19 Jan 2018
Training Centre – Workplace DNA
Training Centre – Workplace DNA
12 Jan 2018
Tate St Ives Wayfinding Scheme
Tate St Ives Wayfinding Scheme
12 Jan 2018
National Security Crisis Management Centre Design
National Security Crisis Management Centre Design
12 Jan 2018
Space Planning & Change Strategy
Space Planning & Change Strategy
12 Jan 2018
London Bridge Station – Human Factors Consulting
London Bridge Station – Human Factors Consulting
12 Jan 2018
Australian Border Security Control Room Design
Australian Border Security Control Room Design
09 Jan 2018

We are a London-based design consultancy with over 40 years’ experience solving our clients’ design challenges.

We analyse the behaviours of people and apply what we learn to the design process. The result is environments, experiences, systems and products that work better for everyone.


CCD Re:  is our internal design research capability.

We take briefs from partners, collaborators and clients, always ask ‘why’ and remain curious. We research, rethink, and re-imagine.

Re:Imagining the airport gate experience

How might we make the airport gate experience an exciting, enjoyable part of the journey?

Re:Imagining cultural
donations

How might we create a donating experience so fun, people actually want to donate?

Understanding the UX of 
rail ticket machines

Examining the user experience of rail ticketing machines, and the issues surrounding their usability


Our mission is to make things work better for everyone.

We think this improves people’s lives. At the core of this mission is understanding behaviours – why do people do the things they do? Then we apply these learnings to the design process.

Whether it’s environments, experiences, products or systems, we have over 40 years’ experience in helping our clients better understand their users, and designing accordingly.


Where we work