We design, driven by human behaviour

Delivering value and commercial benefits to our clients by blending design thinking and behavioural insight.

A multi-disciplinary practice, we blend human factors and psychology with design.

For over 40 years, our clients have asked us to help them to solve business challenges:

Re-frame the problem

“Thick data” – behavioural insight and nudging
Re-examining the problem
Mapping the problem blueprint
Independent perspective without assumptions

Improve performance

Operational resilience & system design
Organisational design and staff experience
Safety & error, productivity & workload
External & organisational communication

Innovation & new ideas

Humanising technology
Designing & blueprinting new services
Transitioning to meet future goals
Integrating tech with the experience & service

Increase revenue

Nudging behaviour
Understand and improve the experience
Using design methodologies to improve results
Finding new sources of income through design


Our human-centric lens means we see the whole of a system and use our experience across sectors to join the dots. We use tools like immersive technology to get people to experience and co-create the solutions.

Some examples of these in practice are:



Integrating and re-locating the Kent Integrated Control Centre for Network Rail
Integrating and re-locating the Kent Integrated Control Centre for Network Rail
20 Feb 2020
Sharing boards during CCD's V&A action research.
Exploring visitor behaviour and wayfinding research for the Victoria & Albert Museum
04 Dec 2019
Encouraging cultural donations
Encouraging cultural donations
13 May 2019
Helping visitors explore and discover National Maritime Museum with a new wayfinding scheme
Helping visitors explore and discover National Maritime Museum with a new wayfinding scheme
21 Feb 2019
Wayfinding that connects Al Mouj residents and visitors to nature for Majid Al Futtaim
Wayfinding that connects Al Mouj residents and visitors to nature for Majid Al Futtaim
04 Jan 2019
Defining the passenger experience vision to secure investment for Dublin Airport
Defining the passenger experience vision to secure investment for Dublin Airport
27 Nov 2018
Paddington to Bristol Parkway TMS
Paddington to Bristol Parkway TMS
22 Aug 2018
Designing CERN’s LHCb control room fit for experimental physics
Designing CERN’s LHCb control room fit for experimental physics
01 Aug 2018
Construction of The Emirates Airline, a cable car crossing of the Thames
Providing the voice of the passenger and user experience for Emirates Air Line
29 Jul 2018
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
Crossrail: Abbey Wood Station Ergonomics and Wayfinding
17 Jun 2018
Understanding the UX of Rail Ticket Machines
Understanding the UX of Rail Ticket Machines
08 Jun 2018
Helping passengers find their way and reducing visual clutter by 50% at Schiphol’s New Pier
Helping passengers find their way and reducing visual clutter by 50% at Schiphol’s New Pier
06 Jun 2018
Nudging passengers through their airport journey at La Guardia New York
Nudging passengers through their airport journey at La Guardia New York
06 Jun 2018
Helping visitors have a ‘wicked’ experience at Apollo Victoria Theatre with a new wayfinding strategy & design
Helping visitors have a ‘wicked’ experience at Apollo Victoria Theatre with a new wayfinding strategy & design
28 Feb 2018
Developing a UX digital concept for automotive inductive charging
Developing a UX digital concept for automotive inductive charging
19 Jan 2018

Our work is to take a step back and see a system or service through a human lens.

Doing this gives us foundation to look at solutions within specific touchpoints and applications, such as wayfinding & navigation, experiences, digital products, environments and workspaces, including control rooms.

Discover what we do…


By working collaboratively with you using a range of tools, methods and participatory delivery channels, our work humanises systems, services and products, both physical and digital.

Explore how we solve client challenges…

To bring the most value to your project, the skills of our team are wide and cross-disciplinary. This helps to avoid bias and ensures that on every project we consider the whole problem space.

Get to know us…

Working internationally enables us to draw inspiration and best practice from one sector or market, then adapt, apply and innovate it in a totally new context.