We are a leading human behaviour and design agency. We specialise in applying the science of human factors and ergonomics to the design process.
We work in four main areas:
- Design of productive and healthy workspaces
- Designing information for wayfinding
- Designing physical spaces, information and services to deliver great experiences
- Designing human interactions with digital and physical products
All of these areas of design practice, the common element is people. Our approach is the same in looking at each problem and design challenge from the perspective of the user.
In over 40 years of practice, we have worked on more than 1,200 projects across Europe, the Middle East, the Far East and USA.
We work in many different sectors including transport, utilities, security, culture, education, healthcare, sports, energy and heritage & leisure. The diversity of experience this brings is essential to the way we work.
Our multi-disciplinary team is formed of interior, graphic and industrial designers working alongside human factors & ergonomics experts, psychologists and design researchers.
These are our core values that underpin how we work with you and your project.
#1 We engage with end users
We believe in engaging and collaborating with your team and your customers.
Design should not be something that is done to you.
#2 We deliver functionality
We believe that users need us to deliver the basic functions brilliantly first before doing the cool added value stuff.
#3 We learn lessons
We value the diversity of areas that we work in.
We think it is better to have wider experience than to be specialists and have a narrow view.
But we’ve learnt a lot over the last 38 years!
#4 We leave assumptions at the door
You don’t want us to do the same as we did for someone else – you are different.
The reason we take time in the discovery and research phase is to understand you and start from the beginning.
#5 We take a wider view
A people-centered approach to projects means that we take a wider, more holistic view of your world.
We see different interactions and perspectives which are key to making complex systems work.
#6 We get it right
The value in deep research and user engagement is that you have confidence and evidence that the solutions we develop with you will work first time out.