Tag: design methods


08

Mar 2016

What is intuitive design?

If a user describes a product or system as intuitive it is among the highest praise they can offer. Given this, it’s reasonable to ask what it means to be intuitive. It seems nobody really knows. Ironically, people’s definition of intuitive is, well, intuitive, as they struggle to define the term in a specific, meaningful way. A dictionary definition: Intuitive is when users understand behaviour...

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What is intuitive design?

09

Oct 2013

User led, centered or focused?

All designers talk about the need to understand users as part of the design process…indeed we often talk about “putting users at the heart of everything we do”.  But there is a clear distinction between being led by users (and what they think they want) and understanding what they need and developing new solutions around this. There is a view amongst some in the design...

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15

Jul 2013

The role of choice in influencing behaviour

In designing physical spaces like stations, airports, hospitals and stadia we are always interested in how we can get people to go where we want them to. We need them to know where they are going, to have their ticket ready, etc. But the fact is we know, as human factors experts, that it is difficult to stop people doing what they want to do....

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The role of choice in influencing behaviour

18

Jun 2013

Feelings over function?

As user-centered designers, we value the functionality of something highly: it has to deliver on being useful and understandable.  We know that we need also to value the aesthetic and its contribution to our feelings of well-being.  But perhaps sometimes it is harder to tap into those other little parts of the experience of using a product or moving through an environment. On the BBC...

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Feelings over function?

02

Jan 2013

Are the older generation getting tech-savvy?

Thought provoking article on the BBC website on the tech needs of older people: www.bbc.co.uk/news/technology-20529991 It stems from work done at the Cambridge Design Centre, part of Cambridge University, looking at products and how older people use them.  It’s clearly an important topic with the demographic shift to an aging population. The video really highlights the problems designers have in seeing the world through the...

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09

Apr 2012

A virtual day in court – design thinking

For an insight into how design thinking and in particular, the importance of considering the human factor in design, have a read of this report from the RSA in to the use of video conferencing technology in courts. It makes the point that the technological solution is there but most people have recognised that just implementing a technology solution will fail as there are a...

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03

Jan 2012

People Shaped Innovation

A good friend of CCD, Matt Marsh from Firsthand Experience, gave this talk to a TEDx event recently and we wanted to share it. Its an interesting discussion about innovation and the early insight of human-centered approaches.  Matt’s point about understanding people’s needs and wants as an early part of the design process is really interesting.  He highlights a number of failures that might have...

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