We empathise with people.
We identify patterns.
Our first step is getting to understand you and your business: we need to get inside what you do, how you do it and where you want to go.
Then we need to understand your customers and users: we observe, we listen, we engage and we identify the key truths. This ethnographic research provides the basis for our recognition of your users’ goals, needs and motivations.
We bring science to design research. Our team of human factors experts & psychologists do the background work that brings rigour and an academic base to our findings.
We learn from other sectors – we bring over lessons from our diverse experience as well as from specific benchmarking activities.